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Our Story

What began as a handful of people trying to do something useful has grown into a craft, a steady livelihood, and incense that people choose for how it smells.

21,060

Metric tonnes of temple waste flowercycled to date.

210

Metric tonnes of chemical pesticides offset.

23

Women employed, boosting their incomes.

2.5

Metric tonnes flower waste collected daily in Kanpur

Our Journey

Where We Started

Help Us Green began in Kanpur in 2015. Not in a lab or a boardroom, but in a city that has always lived alongside the Ganges, where the river runs through everyday life, and the state it is in is difficult to ignore.

Our Values

Our beliefs are at the centre of all we do, from flowercycling wasted flowers into luxury items to creating significant environmental and social impact.
Sustainability
Eco-Friendly Approach
Innovate
Purposeful Innovation
Empower
Building Community Power
Workmanship
Quality & Mindful Craftsmanship

What Sets Us Apart

Twenty three women shape, roll, and finish everything we sell.
Flowers are gathered daily from temples, before they ever reach the river.
No synthetic fragrance. What goes into the blend is what you breathe.
Forbes, CNBC, Fast Company and the UN's Momentum for Change have all told this story.

The Flower-to-Fragrance
journey

The Flower-to-Fragrance
journey

The Flower-to-Fragrance Journey Diagram The Flower-to-Fragrance Journey Diagram



Flower waste is collected from rivers



Flowers are sorted and cleaned



They are mixed with natural herbs & hand rolled carefully



Products are packed in ecofriendly boxes for mindful living

Recognised By

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The Story, as it keeps going

New drops, festive gifting ideas, and small stories from the women behind the brand, sent once in a while, never more.